There are many ways to use pop ups templates to increase sales, grow your email list, or even build your brand awareness. But before you dive in, you should understand what kinds of pop ups work best for your specific marketing goals.

Interaction-based popups appear based on your visitor’s actions, and are most effective for driving registrations (webinars) or downloads (ebooks or other lead magnets). They typically appear when a person clicks on a button or link on your site, but you can also create triggered pop ups that appear after visitors spend a set amount of time on your page, scroll to a certain point in a web page, or have been idle for a given amount of time.

Having a clear, easy-to-read CTA is one of the most important things you can do to get people to take action in your popups. A CTA should be distinct from the rest of your popup design, and it should capture attention immediately.

A clear call-to-action can be a hard thing to achieve, especially in digital marketing. You need to make sure your CTA stands out, and you should use a clear font that’s both easy to read and eye-catching.

If you want to make your CTA stand out, try using contrasting colors for the CTA button and the text in it. This will help make it more noticeable to your visitors, and it will encourage them to click on it.

You can also add a countdown timer to your popups, as this is a proven tactic for increasing conversion rates. But beware of timing your countdown timer too aggressively, as this could scare away potential visitors.

High-converting popup designs are all about grabbing your visitor’s attention, and you have to do it in a way that doesn’t annoy them. There are a few strategies that you can implement to maximize your chances of success, including these six best practices:

Command words and power words

A great way to capture the attention of website visitors is to use powerful words in your popup copy. Those powerful words will be recognizable to your target audience and will tell them exactly what you want them to do.

The best way to do this is to write a simple, compelling message that’s focused on what your site visitors need to do. You can then use those powerful words to get them excited about what they’re about to do.

It’s also a good idea to include a clear call-to-action button in your popup, and make it easy for them to opt out or decline. This will avoid the dreaded bounce rate and keep your email list growing.

Give Away pop ups templates are another popular type of pop up that can be used to gain your visitor’s attention and drive sales. This type of pop up is most effective when you offer a special discount or other incentive in exchange for their email address.