These are most important points when creating a web page with search engine friendly. They are as follow.


The content is always king. The Content only express what you're offering whether selling goods or services. You have to concern major points when u writing content for your web pages:

(i) Uniqueness

Write content from your own style with professional writing techniques. You may refer competitor websites to get some idea to writing content. But don't copy the content from others website. Fresh content is most important in content writing.

(ii) Keywords Phrases

A keywords phrase is nothing but generally two or more words that are used by content writer in web pages. You have to select the targeted keywords based on your services, and make them to stand out (bold, strong, different font).

Title Tag:

The title tag is the text that you see in top left side in your browser, normally above to the menu bar. The title tag will help you to communicate your services effectively to search engines and visitors. When people searching keywords about your services, search engine will show up your listing with your title tags. People click the title tag that will go to your web page. It is the most important element as it tells Google and the visitors what the topic of your web page is.

Meta Tag:

The Meta tag provides information about the HTML document. They are read by the search engines but are not displayed as a part of your web page. The description and keyword tags are more build search engine  in Meta data. That will support you to describe your services to search engines.

Heading Tag:

The heading tag is used to define the headings in your web page. It is usually in a larger font than the rest of the text. It is defined as h1, h2, h3, h4, h5, h6. Totally these 6 tags are called heading tags. The search engine will give more importance to heading text than the rest of the text.

URL Structure:

A site's URL should be as simple as possible. The home page will be your domain name with index.html or index.php extension. Other pages (sub pages) inform about your services, products, and contact information such as services.html or products.php.

URL structure ethical tactics will help to get perform more keywords in search engines from sub pages. You are now started to optimize the URL by your targeted keywords from title, meta, and heading tags. This is on-page optimization.

Anchor Text:

The Anchor text is nothing but hypertext. Hypertext is highlighted words on a webpage that links to particular webpage or resource. Anchor text optimization techniques used to increase your search engine position for a particular keyword.