1. SEM companies specialize in online marketing strategies that aim to increase a website's visibility in search engine results pages (SERPs).

2. SEM encompasses both paid advertising (PPC) and organic search engine optimization (SEO) techniques.

3. SEM companies help businesses improve their online presence and drive targeted traffic to their websites.

4. SEM companies often conduct keyword research to identify relevant search terms for their clients' target audience.

5. They create and optimize PPC campaigns on platforms like Google Ads and Bing Ads.

https://syscorp.in/search-engine-marketing