Natural referencing is a crucial step in improving the visibility of a website and attracting qualified traffic. Among the various SEO techniques, long tail SEO is an essential concept that optimizes your keywords' impact on your site's positioning in Google's SERPs. Let's decipher together this strategy and its importance in the world of online marketing and e-commerce.

SEO Long Tail Definition

Summary

• SEO Long Tail Definition
• Long tail vs short tail
• The Benefits of Long Tail SEO
• How to set up a long tail strategy for your SEO?
  • Keyword Research
  • Creating quality content
  • Technical improvement of the site
  • Performance monitoring
• The importance of long tail SEO in e-commerce
• How Ad Premier stays up to date on generic searches and specific queries
• Creating a list of generic keyword phrases for your site
• Ad Premier analyzes the results

Long tail SEO (Search engine optimization agency) is a marketing concept related to natural referencing. It is based on the use of less competitive and more specific keywords than those used in the short tail. These search phrases, although they separately generate a small volume of traffic, actually represent a significant portion of queries made by Internet users.

The Benefits of Long Tail SEO

Choosing an SEO strategy based on the long tail has several advantages:

• A better conversion rate: Internet users looking for specific keywords are often more advanced in their purchasing or information search process, which increases the conversion potential of these queries.
• Low competition: By targeting less popular keywords, you face less competition and increase your chances of ranking well in search engines.
• Significant cumulative traffic: Although each long tail keyword generates little traffic independently, all of these queries will have an impact on your site traffic.
• Better content quality: The creation of content focused on specific themes makes it possible to provide quality information to visitors, thus improving their user experience and reinforcing your image as an expert in your field.

How to set up a long tail strategy for your SEO?

To take advantage of the benefits of the SEO long tail, it is essential to adopt a methodical and structured approach:

1. Keyword Research

Identify relevant search phrases for your business using tools such as Google Keyword Planner, Uber suggest or SEMrush. Remember to focus on specific and less competitive terms.

2. Creating quality content

Create blog posts, product sheets or help pages based on the needs of your target audience. Content should be informative, well written and optimized for the long tail keywords identified above.

3. Technical improvement of the site

Improve the architecture of your website to make it easier to navigate and index by search engines. Also make sure it is responsive and fast to load.

4. Performance monitoring

Regularly analyze the positioning of your long tail keywords and adjust your strategy accordingly. Use tools like Google Analytics to track your traffic and see which phrases drive the most conversions.

The importance of long tail SEO in e-commerce

For e-commerce sites, implementing a long-tail SEO strategy is particularly relevant and interesting in many ways. Indeed, Internet users often search for specific products using specific queries. By targeting these keywords, you are able to attract qualified traffic and improve your conversion rate. In addition, the long tail SEO allows small e-merchants to stand out from the competition by offering a personalized user experience and by offering products or services adapted to the needs of their customers. It's a real plus.

The long tail SEO is an essential lever to improve the visibility of your website, attract qualified traffic and strengthen your positioning on search engines.

Do not hesitate to integrate this method into your overall SEO strategy and regularly monitor your performance to optimize your keywords’ impact on the success of your online business.

How Ad Premier stays up to date on generic searches and specific queries

In our SEO agency, we stay informed of the latest generic searches and specific queries made by users. For this, we use various SEO tools that help us identify current trends and adapt our strategy accordingly. In this way, we help our customers to remain competitive against their competitors. We adapt quickly to always find the most effective strategy possible.

Long tail vs short tail

Short tail keywords are generic, popular terms, usually made up of one or two words. The
PPC for Electricians attract a large number of visitors, but are also very competitive and difficult to position on the first page of search engines. On the other hand, long tail keywords are more specific and less popular combinations of words, making them less competitive. They attract more qualified traffic and often convert better than short tail keywords.

Creating a list of generic keyword phrases for your site

These keyword phrases, even if they are generic, can help your site rank on a multitude of searches. At Ad Premier, we use SEO tools to identify those generic keyword phrases relevant to your business and industry. Our goal is to provide you with quality traffic.

Ad Premier analyzes the results

At Ad Premier, we analyze the results to better adapt to our SEO strategy. If the volume of traffic from long tail keywords appears low, this may indicate that they are not effective enough.