Market Overview:

The digestive health market is a growing market with a lot of potential. The increasing prevalence of digestive disorders and the growing awareness of the importance of digestive health are driving the growth of this market. The key players in the market are offering a wide range of digestive health products to meet the needs of consumers.

global digestive health market size is expected to be worth around USD 104 billion by 2032 from USD 48.4 billion in 2022, growing at a CAGR of 8.2% during the forecast period from 2023 to 2032.

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Market Scope:

  • Food and beverages: This category includes foods and beverages that are specifically designed to be easy to digest and/or to promote digestive health. Examples include probiotic yogurt, kombucha, and fiber-rich foods.
  • Dietary supplements: This category includes dietary supplements that are designed to improve digestive function, such as probiotics, prebiotics, digestive enzymes, and laxatives.
  • Over-the-counter medications: This category includes over-the-counter medications that are used to treat common digestive health problems, such as antacids, diarrhea medication, and gas medication.
  • Prescription medications: This category includes prescription medications that are used to treat more serious digestive disorders, such as inflammatory bowel disease and gastroesophageal reflux disease.
  • Medical devices: This category includes medical devices that are used to diagnose and treat digestive disorders, such as endoscopes and colonoscopes.
  • Medical services: This category includes medical services that are related to digestive health, such as gastroenterology consultations, colonoscopies, and other diagnostic and therapeutic procedures.

Market Key Players:

  • Bayer AG
  • Pfizer Inc.
  • Herbalife Nutrition Ltd.
  • Sanofi
  • NOW Health Group Inc.
  • Amway Corporation
  • The Bountiful Company

Regional Analysis:

-North America [United States, Canada, Mexico]
-South America [Brazil, Argentina, Columbia, Chile, Peru]
-Europe [Germany, UK, France, Italy, Russia, Spain, Netherlands, Turkey, Switzerland]
-Middle East & Africa [GCC, North Africa, South Africa]
-Asia-Pacific [China, Southeast Asia, India, Japan, Korea, Western Asia]mailto:[email protected]

Market Top Segmentation:

By Product Type

  • Non-Alcoholic Beverages
  • Dairy Products
  • Bakery and Cereals
  • Supplements
  • Others

By Ingredient Type

  • Probiotics
  • Prebiotics
  • Digestive Enzymes
  • Microbial-Based

 By Form Type

  • Capsules
  • Tablets
  • Chewable
  • drops
  • Others

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Market Trends:

  • The growing popularity of probiotics: Probiotics are live microorganisms that are similar to the beneficial bacteria that naturally live in the gut. Probiotics have been shown to have a number of health benefits, including improving digestive health, boosting immunity, and reducing the risk of certain chronic diseases.
  • The increasing demand for natural and organic digestive health products: Consumers are increasingly demanding digestive health products that are natural, organic, and free from artificial ingredients. This is due to a growing awareness of the potential health risks associated with artificial ingredients.
  • The rising popularity of e-commerce: E-commerce is becoming increasingly popular for the purchase of digestive health products. This is due to the convenience and affordability of online shopping.


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