When we check into the hotel, we can see some hotel signs, giving us some directional guidance, and the design style of signage in hotel should be matched according to the overall decoration style of the hotel, about some specific design methods and precautions.

1. Function of hotel logo design

The function of logo design is to use scientific and reasonable technology and artistic means, through the study of practicality and effectiveness, to maximize the use of the space of the hotel environment landscape, to create a functional environmental visual identity system, to meet the behavioral and psychological needs of people in the hotel environment, mainly hotel oriented sign system. Because the identification system is a solution to the overall guiding operation of the hotel.

2. Contents and methods of hotel logo design

2.1. Contents of the hotel logo

What is the content of the hotel space where the hotel environment landscape identification system is located? The designation of these contents should be based on the orientation of the public areas of the hotel.

2.2. Location and number of marks

The control of location and quantity is also a crucial element of the design, and the hotel logo can be set at will from time to time. Setting signs is less not enough, more is not enough, excess signs will become visual pollution.

2.3. The form and form of the logo

Designers have an important say in aesthetic issues such as form and color, including the style orientation and style orientation of the sign system. The form and form of the logo are inseparable from the content expressed, and the appropriateness of the logo design and its content and the harmony with the hotel environment are indicators of the success of the design.

2.4. Logo design method

The key to the design of signage in hotel is to create visual symbols and auditory signals with strong impact, so that guests can generate interest and form memories and a sense of identity, so as to achieve the purpose of shaping the image of the hotel and attracting people. Visual intelligence obtained by people accounts for about 80% of human physiological intelligence, and it is undoubtedly very important to pay attention to visual identification design and seize this 80%. The old adage "seeing is believing, hearing is false" shows the importance of vision to the generation of human ideas. signage in hotel must first be determined in the master plan of the hotel environment, making full use of its overall design decoration style and various design elements. In order to layout the overall sign system in the design, we must through the careful organization and layout of the entire hotel environmental elements, the use of emphasis, contrast, embellishment, setting off and other artistic techniques, the formation of a sign display feature sequence, with a smooth and generous sign system spatial layout, constitute an attractive good environment, is to make people produce advanced environmental visual identification of the hotel, the conditions for direction guidance. The logo design of the hotel strives to be simple, orderly, and has a strong guiding function and a strong sense of modernity and aura.

3. Description of the manufacturing process and materials of the hotel logo

The production materials of the hotel logo are usually stainless steel mirror or wire drawing plate, titanium metal plate, glass, acrylic plate, copper plate, aluminum plate, cold rolled plate, marble, stainless steel tube, solid wood as the surface material, the internal structure is made of stainless steel tube, black metal profile for strengthening materials, led light source, plasma lamp, neon lamp, light guide plate and other related materials.

4. Marking process

Metal welding, bending, washing, lathe, water cutting, wire cutting, grinding, polishing, drawing, electroplating, oxidation, rot, paint.

Acrylic and glass surface using silk screen printing, sticky note, engraving, sandblasting and other processes according to the design drawings to comprehensive processing.

The key of the hotel's logo is the rationality of the design concept and production process. The design of the signage system is the early stage of the whole project, and the materials and processes of the signage system have played a fatal role in the post-production.

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