Why Should You Use A White Label Messaging App? A white label chat app is a messaging application or a generic software that is initially built by a company and sold to another business for rebranding it as their own product. With a customizable messaging solution, businesses can add their branding elements like logos, fonts, themes, and colors that reflect their identity on all mobile and web chat software. Additionally, it gives the flexibility to host apps on our cloud or your premises/cloud thus giving full complete control of your app and data. Well, well, Is branding the only reason to go ahead with this type of solution? The answer is a straight ‘No’. Because, there are other reasons to choose whitelabel solution. load more: https://www.apptha.com/blog/white-label-chat-app-for-any-use-case/