PPC stands for pay-per-click. It is a type of online advertising in which businesses pay a fee each time one of their ads is clicked. The amount that they pay is determined by how much they are willing to bid for the keyword that their ad appears for. Pay Per Click allows you to specifically target your audience with ads that are relevant to them, which increases the chances that they will click on your ad. For More Info Visit Us: https://www.ezrankings.com/blog/ppc-strategy-trends/